Creative process #3 - LadyLab

Brand design concept Based on the research LadyLab had just done, the request was for me to rethink their current brand and develop a new identity/image to fit the target audience of young and urban female professionals. LadyLab is an LA-based startup aiming to help female professionals connect. I was solely responsible for development of the new concepts, which included art direction, designing logos and assets, image selection, layouts, and typeface/color selection. This is an ongoing project. Due to the startup nature, the process is much more laid back than the first two I shared in this doc. The intent is to show a different angle of my creative process.

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